A strong feeling of support or allegiance to a person, group, or cause. Her loyalty to the company was evident when she stayed late to finish the project.
The quality of being faithful to commitments or obligations. The dog's loyalty to its owner was unwavering, even in difficult times.
A sense of duty or attachment to someone or something. He showed his loyalty to his friends by always being there when they needed him.
Continued patronage or preference by a customer for a particular brand, product, or service, often resulting in repeat purchases. Reward programs are a common strategy to foster customer loyalty.