merchandisinggerundium / partizip präsens Used attributively before nouns, e.g., merchandising rights, merchandising agreements.
Definitionen
Relating to or connected with the promotion or commercial exploitation of goods. The studio secured merchandising rights for the new superhero franchise.
Used attributively for things connected with the commercial promotion or sale of goods.
Definitionen
Relating to the commercial promotion or sale of a product or brand. They negotiated merchandising rights for the new film franchise.