A device or substance used to attract and catch animals, especially fish. The fisherman used a shiny lure to attract the trout.
Something that tempts or is used to tempt a person to do something. The lure of easy money led him into a risky investment.
In falconry, a device consisting of feathers or other bait swung on a cord to recall a hawk. The falconer whirled the lure above his head to bring the hawk back.