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goodwill

/ɡʊdˈwɪl/

Traducciones

goodwillnoun

goodwills

доброжелательность

The company's goodwill towards its employees is well-known.

Доброжелательность компании к своим сотрудникам хорошо известна.

репутация

The goodwill of the brand has been built over many years.

Репутация бренда строилась на протяжении многих лет.

нематериальные активы

The acquisition included a significant amount of goodwill.

Приобретение включало значительное количество нематериальных активов.

Traducciones adicionales

Sinónimos

goodwilladjective

/ɡʊdˈwɪl/

Used attributively before another noun (e.g. "goodwill gesture").

Sinónimos

Definiciones

goodwillnoun

A friendly or helpful attitude towards other people or an organization.

The company donated to local charities to build goodwill in the community.

The established reputation of a business regarded as a quantifiable asset, and calculated as part of its value when it is sold.

The merger included a significant amount of goodwill, reflecting the brand's strong market presence.

goodwilladjective

Intended to express or encourage friendly feelings or benevolence.

The leaders embarked on a goodwill tour of neighboring countries.