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downmarket

/ˈdaʊnˌmɑː.kɪt/

/ˈdaʊnˌmɑr.kɪt/

Translations

downmarketadjective

more downmarket

Comp.

most downmarket

Super.

/ˈdaʊnˌmɑː.kɪt/

/ˈdaʊnˌmɑr.kɪt/

bas de gammeS’emploie pour un produit, un service ou une offre jugés moins prestigieux, de qualité inférieure ou destinés à un marché plus large.

The company decided to launch a downmarket version of their popular smartphone to attract budget-conscious consumers.

L’entreprise a décidé de lancer une version bas de gamme de son smartphone populaire pour attirer les consommateurs soucieux de leur budget.

Additional translations

bon marchéSurtout pour insister sur le prix plus bas ; moins précis pour l’idée de prestige.

Synonyms

Antonyms

downmarketadverb

/ˌdaʊnˈmɑːkɪt/

/ˌdaʊnˈmɑrkɪt/

Used chiefly in UK English to describe movement or positioning toward a cheaper or less prestigious segment of the market.

vers le bas de gammeIndique une orientation vers un segment de marché moins cher ou moins prestigieux.

Facing declining sales, the company shifted downmarket to attract cost-conscious buyers.

Face à la baisse des ventes, l’entreprise s’est tournée vers le bas de gamme pour attirer des acheteurs soucieux de leur budget.

Synonyms

at the lower end

towards the mass market

toward the lower end of the market

in a down-market way

on the cheap

inexpensively

cheaply

Definitions

downmarketadjective

Relating to products, services, or activities that are considered to be of lower quality or less prestigious, often aimed at a mass market.

The company decided to launch a downmarket version of their popular smartphone to attract budget-conscious consumers.

Less expensive or lower in quality than before; situated toward the cheaper end of the market spectrum.

To stay competitive, the chain went downmarket and began selling budget meals.

downmarketadverb

Toward a cheaper or less prestigious segment of the market.

Facing declining sales, the company shifted downmarket to attract cost-conscious buyers.