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ploy

UK
/plɔɪ/
US
/plɔɪ/

Translations

ploynoun
ploys
pl
UK
/plɔɪ/
US
/plɔɪ/
The company's latest marketing ploy was to offer a free gift with every purchase.
Le dernier stratagème marketing de l'entreprise consistait à offrir un cadeau gratuit pour chaque achat.
Additional translations
rusePlus général et courant; selon le contexte, peut remplacer « stratagème ».
Synonyms
scheme
plan
subterfuge
ruse
trick
gimmick
device
maneuver
strategy
tactic
ployverb
ployed
Past Simple
ployed
Past Participle
ploying
Gerund
UK
/plɔɪ/
US
/plɔɪ/
déployerEmploi militaire ou technique, rare en anglais contemporain.
The commander ployed the battalion into a defensive square.
Le commandant déploya le bataillon en carré défensif.
Synonyms
manipulate
outwit
dupe
deceive
trick
contrive
manoeuvre
maneuver
plot
scheme

Definitions

ploynoun
A cunning plan or action designed to turn a situation to one's own advantage.
The company's latest marketing ploy was to offer a free gift with every purchase.
ployverb
To manoeuvre or deploy troops or resources into a different formation or position.
The commander ployed the battalion into a defensive square.
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