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rebrand

/ˌriːˈbrænd/

/ˌriˈbrænd/

rebrandnoun

rebrands

/ˌriːˈbrænd/

/ˌriˈbrænd/

Translations

rebrandingEmprunt courant en français des affaires et du marketing.

The company underwent a rebrand to appeal to a younger audience.

L’entreprise a procédé à un rebranding pour séduire un public plus jeune.

Additional translations

repositionnementQuand l’accent est mis sur le repositionnement de l’image ou du positionnement de marque.

Definitions

The act or process of changing the corporate image of an organization, product, or service.

The company underwent a rebrand to appeal to a younger audience.

Synonyms

rebranding

brand transformation

name change

corporate rebranding

identity overhaul

brand repositioning

brand update

brand redesign

brand revamp

brand relaunch

brand makeover

brand overhaul

brand refresh

rebrandverb

rebranded

Past Simple

rebranded

Past Participle

rebranding

Gerund

/ˌriːˈbrænd/

/ˌriˈbrænd/

Translations

rebranderTerme courant en marketing et en communication.

In an effort to reach new markets, the airline decided to rebrand its entire fleet.

Afin de toucher de nouveaux marchés, la compagnie aérienne a décidé de rebrander toute sa flotte.

Additional translations

repositionnerSurtout pour une marque, un produit ou une personne que l’on présente sous un nouveau positionnement.

Definitions

To change the identity, name, design, or public image of an organization, product, or service.

In an effort to reach new markets, the airline decided to rebrand its entire fleet.

To present a person or thing in a new way so as to influence public perception.

After leaving office, she rebranded herself as a non-partisan reformer.

Synonyms

rebrandadjective

/ˌriːˈbrænd/

/ˌriˈbrænd/

Used attributively before a noun (e.g., "rebrand plan").

Translations

de rebrandingEmploi attributif fréquent en contexte marketing.

The agency delivered a rebrand strategy that would modernize the company’s image.

L’agence a livré une stratégie de rebranding qui moderniserait l’image de l’entreprise.

Definitions

Relating to or associated with the act or process of rebranding.

The agency delivered a rebrand strategy that would modernize the company’s image.