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underprice

/ˌʌndəˈpraɪs/

/ˌʌndərˈpraɪs/

Translations

underpriceverb

underpriced

Past Simple

underpriced

Past Participle

underpricing

Gerund

/ˌʌndəˈpraɪs/

/ˌʌndərˈpraɪs/

sous-coterCommerce, finance : fixer un prix trop bas par rapport à la valeur ou au marché.

The company decided to underprice their new product to attract more customers.

L'entreprise a décidé de sous-coter son nouveau produit pour attirer davantage de clients.

Synonyms

sell cheaply

underpricenoun

underprices

/ˌʌndəˈpraɪs/

/ˌʌndərˈpraɪs/

Rare; denotes a price set below the item's true or usual value

sous-cotationCommerce, finance : prix fixé en dessous de la valeur ou du prix du marché.

Because of a supplier error, we were able to buy the parts at an underprice.

En raison d'une erreur du fournisseur, nous avons pu acheter les pièces grâce à une sous-cotation.

underpriceverb

To set a price lower than the actual value or market rate.

The company decided to underprice their new product to attract more customers.

underpricenoun

A price that is lower than the proper, usual, or market value of something.

Because of a supplier error, we were able to buy the parts at an underprice.