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underselling

UK
/ˌʌndəˈsɛlɪŋ/
US
/ˌʌndərˈsɛlɪŋ/

Translations

undersellingnoun
minimisationSens figuré ; fait de présenter quelque chose en en atténuant l'importance ou les qualités.
His underselling of the product made it difficult to convince customers of its true value.
La minimisation du produit par sa part a rendu difficile de convaincre les clients de sa véritable valeur.
sous-cotationCommerce ; pratique consistant à vendre moins cher que les concurrents.
The company's strategy of underselling helped it capture a significant market share.
La stratégie de sous-cotation de l'entreprise l'a aidée à conquérir une part de marché importante.
Synonyms
markdown
sale
reduction
discount
bargain
undersellinggerund / present participle
UK
/ˌʌn.dəˈsel.ɪŋ/
US
/ˌʌn.dɚˈsel.ɪŋ/
Used attributively of strategies, sellers, or descriptions that sell at lower prices or deliberately understate qualities.
vendu à prix inférieurCommerce ; utilisé pour un produit ou un service vendu moins cher que ceux des concurrents.
Their underselling campaign quickly drew consumers away from established brands.
Leur campagne de vente à prix inférieur a rapidement attiré les consommateurs loin des marques établies.
minimisantSens figuré ; qui atténue ou sous-estime la valeur, les qualités ou les bénéfices de quelque chose.
His underselling tone made the breakthrough seem routine.
Son ton minimisant a fait paraître cette avancée comme quelque chose de routine.
undersellverb

underselling

Gerund

undersold
Past Simple
undersold
Past Participle
underselling
Gerund
UK
/ˌʌndəˈsɛl/
US
/ˌʌndərˈsɛl/
braderCommerce : vendre à un prix inférieur à celui de la concurrence.
The new store managed to undersell its competitors by offering significant discounts.
Le nouveau magasin a réussi à brader ses concurrents en proposant d'importantes remises.
sous-estimerPar extension : présenter comme moins important ou moins précieux qu'il ne l'est.
By focusing only on the product's minor flaws, he tended to undersell its many benefits.
En se concentrant uniquement sur les petits défauts du produit, il avait tendance à sous-estimer ses nombreux avantages.
Synonyms
undervalue
sell cheaply
discount
bargain
sell at a lower price
Antonyms
oversell

Definitions

undersellingnoun
The act of selling goods or services at a price lower than that of competitors.
The company's strategy of underselling helped it capture a significant market share.
The practice of promoting or advertising a product or service in a way that downplays its features or benefits.
His underselling of the product made it difficult to convince customers of its true value.
undersellinggerund / present participle
Selling goods or services at prices lower than those of competitors, or characterized by such selling.
Their underselling campaign quickly drew consumers away from established brands.
Downplaying or understating the qualities or benefits of something.
His underselling tone made the breakthrough seem routine.
undersellverb
To sell goods or services at a lower price than a competitor.
The new store managed to undersell its competitors by offering significant discounts.
To promote or describe something in a way that makes it seem less valuable or important than it actually is.
By focusing only on the product's minor flaws, he tended to undersell its many benefits.
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