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viewability

Translations

viewabilitynoun
viewabilities
pl
Primarily an uncountable noun; occasionally used in the plural when referring to different kinds or measures of viewability.
The design changes improved the screen's viewability in bright sunlight.
Les modifications de conception ont amélioré la visibilité de l’écran en plein soleil.
Additional translations
visibilitéDans la publicité numérique, indique la possibilité pour une annonce d’être effectivement vue.
Synonyms
visibility
observability
perceptibility
noticeability
legibility
detectability
discernibility
exposure

Definitions

viewabilitynoun
The quality or state of being able to be viewed; visibility.
The design changes improved the screen's viewability in bright sunlight.
In digital advertising, a metric indicating whether an online advertisement had the opportunity to be seen by a user.
Advertisers now pay close attention to ad viewability when negotiating campaign terms.
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