Gerund functioning as a noun meaning 'the act of beguiling; deception or charm'.
Definitions
The act or process of deceiving or charming someone. The beguiling of the audience was accomplished with eloquent words and a warm smile.
beguilegerund / present participle The present participle form “beguiling” is widely used attributively (e.g., “a beguiling smile”).
Definitions
Charming or attractive in a way that often conceals deception. She gave him a beguiling smile.