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downmarket

/ˈdaʊnˌmɑː.kɪt/

/ˈdaʊnˌmɑr.kɪt/

Translations

downmarketadjective

more downmarket

Comp.

most downmarket

Super.

/ˈdaʊnˌmɑː.kɪt/

/ˈdaʊnˌmɑr.kɪt/

The store sells downmarket clothing.

Магазин продаёт дешёвую одежду.

They decided to target a downmarket audience.

Они решили нацелиться на низкокачественную аудиторию.

Synonyms

Antonyms

downmarketadverb

/ˌdaʊnˈmɑːkɪt/

/ˌdaʊnˈmɑrkɪt/

Used chiefly in UK English to describe movement or positioning toward a cheaper or less prestigious segment of the market.

Synonyms

at the lower end

towards the mass market

toward the lower end of the market

in a down-market way

on the cheap

downmarketadjective

Relating to products, services, or activities that are considered to be of lower quality or less prestigious, often aimed at a mass market.

The company decided to launch a downmarket version of their popular smartphone to attract budget-conscious consumers.

Less expensive or lower in quality than before; situated toward the cheaper end of the market spectrum.

To stay competitive, the chain went downmarket and began selling budget meals.

downmarketadverb

Toward a cheaper or less prestigious segment of the market.

Facing declining sales, the company shifted downmarket to attract cost-conscious buyers.