gimmicky

UK
/ˈɡɪmɪki/
US
/ˈɡɪmɪki/

Translations

gimmickyadjective
gimmickier
Comp.
gimmickiest
Super.
UK
/ˈɡɪmɪki/
US
/ˈɡɪmɪki/
The new product is quite gimmicky, relying more on flashy features than actual utility.
Новый продукт довольно хитроумный, больше полагается на броские функции, чем на реальную полезность.
The advertisement was full of gimmicky promises that seemed too good to be true.
Реклама была полна показных обещаний, которые казались слишком хорошими, чтобы быть правдой.
Additional translations

Definitions

gimmickyadjective
Relating to or characterized by gimmicks; designed to attract attention or interest through novelty or showiness rather than substance.
The new restaurant's menu was filled with gimmicky dishes that looked impressive but lacked flavor.