interactive media

Translations
интерактивные медиа
Interactive media are becoming increasingly popular in digital marketing.
Интерактивные медиа становятся все более популярными в цифровом маркетинге.
Definitions
Interactive media refers to digital content that allows users to actively participate in the experience, often through input or engagement, rather than passively consuming information. This includes video games, virtual reality, interactive websites, and applications that respond to user actions.
Words
interactive

adjective
интерактивный
media

noun
медиа