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lipstick effect

Translations

эффект губной помады

During the recession, the lipstick effect was evident as people bought more affordable luxury items.

Во время рецессии эффект губной помады был очевиден, так как люди покупали более доступные предметы роскоши.

Definitions

The lipstick effect refers to the phenomenon where consumers continue to spend money on small luxury items, such as cosmetics, during economic downturns or periods of financial uncertainty. This behavior is thought to be a way for individuals to maintain a sense of self-esteem and indulgence despite larger financial constraints.