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mass-market

UK
/ˌmæsˈmɑːkɪt/
US
/ˌmæsˈmɑrkɪt/

Translations

mass-marketadjective
UK
/ˌmæsˈmɑːkɪt/
US
/ˌmæsˈmɑrkɪt/
Usually attributive; not normally used in comparative or superlative degree.
The company launched a mass-market laptop aimed at casual users.
Компания выпустила массовый ноутбук, рассчитанный на обычных пользователей.
Additional translations
широкого потребленияО товарах и продуктах.
Synonyms
low-end
broad-market
widely distributed
widely available
low-cost
consumer-oriented
commercial
mass-produced
popular
mainstream
Antonyms
luxury
limited-edition
custom
bespoke
premium
high-end
exclusive
artisanal
boutique
specialized
niche
mass-marketverb
Usually transitive; commonly hyphenated in this spelling.
выводить на массовый рынокО товаре, продукте или услуге.
The startup plans to mass-market its new app later this year.
Стартап планирует вывести на массовый рынок своё новое приложение позже в этом году.
Additional translations
массово продаватьО товарах и продуктах, в коммерческом контексте.
Synonyms
commercialize
market
promote
merchandise
popularize
mainstream
sell to the masses
target the mass market
distribute widely
retail widely
Antonyms
personalize
niche-market
specialize
tailor
customize

Definitions

mass-marketadjective
intended for sale to the general public rather than a niche market; produced or sold in large quantities at relatively low prices
The company launched a mass-market laptop aimed at casual users.
mass-marketverb
to sell or promote a product to the general public in large quantities, usually with broad commercial appeal
The startup plans to mass-market its new app later this year.
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