merchandisinggerund / present participle Used attributively before nouns, e.g., merchandising rights, merchandising agreements.
Definitions
Relating to or connected with the promotion or commercial exploitation of goods. The studio secured merchandising rights for the new superhero franchise.
Used attributively for things connected with the commercial promotion or sale of goods.
Definitions
Relating to the commercial promotion or sale of a product or brand. They negotiated merchandising rights for the new film franchise.