Gerund form of "oblige"; used as an uncountable noun.
Definitions
The act of doing a favor or service for someone; the act of obliging. Her constant obliging of her neighbors earned her a reputation for kindness.
obligegerund / present participle Denotes a habitual willingness to help; synonymous with ‘helpful’ or ‘accommodating’.
Definitions
Willing to help or do favours; accommodating. The obliging staff made our stay enjoyable.