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rebranding

UK
/ˌriːˈbrændɪŋ/
US
/ˌriˈbrændɪŋ/

Translations

rebrandingnoun
rebrandings
pl
The company underwent a rebranding to update its image.
Компания прошла через ребрендинг, чтобы обновить свой имидж.
Synonyms
brand transformation
brand repositioning
brand change
brand refresh
brand overhaul
rebrandingadjective
UK
/ˌriːˈbræn.dɪŋ/
US
/ˌriˈbræn.dɪŋ/
Used attributively to modify another noun (e.g., "rebranding strategy").
rebrandverb

rebranding

Gerund

rebranded
Past Simple
rebranded
Past Participle
rebranding
Gerund
UK
/ˌriːˈbrænd/
US
/ˌriˈbrænd/
The company decided to rebrand its product to attract more customers.
Компания решила переименовать свой продукт, чтобы привлечь больше клиентов.
сменить бренд
They plan to rebrand the entire line of products next year.
Они планируют сменить бренд всей линейки продуктов в следующем году.
Additional translations
обновить имидж
Synonyms
rename
reposition
reimage
refresh
revamp
repackage
relabel

Definitions

rebrandingnoun
The process of changing the corporate image of an organization, typically involving a new name, logo, or design.
The company underwent a rebranding to appeal to a younger audience.
rebrandingadjective
Relating to or involved in the act or process of changing a brand’s identity.
The rebranding campaign received overwhelming support from shareholders.
rebrandverb
To change the identity, name, design, or public image of an organization, product, or service.
In an effort to reach new markets, the airline decided to rebrand its entire fleet.
To present a person or thing in a new way so as to influence public perception.
After leaving office, she rebranded herself as a non-partisan reformer.
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