Enter the word for search

gimmickry

Translations

gimmickrynoun

tape-à-l'œilSurtout dans le marketing et la publicité ; met l’accent sur l’effet voyant et artificiel.

The company's reliance on gimmickry in their advertising campaigns eventually led to consumer skepticism.

Le recours de l’entreprise au tape-à-l'œil dans ses campagnes publicitaires a fini par susciter le scepticisme des consommateurs.

Additional translations

artificesSe dit d’un ensemble de procédés ou d’effets considérés comme des gadgets ou des artifices.

Synonyms

gimmickrynoun

The use of gimmicks or tricks, especially in marketing or advertising, to attract attention or increase appeal.

The company's reliance on gimmickry in their advertising campaigns eventually led to consumer skepticism.

Gimmicks collectively; devices, techniques, or features regarded as gimmicks.

The stage was cluttered with the gimmickry of the magic act.