hype

UK
/haɪp/
US
/haɪp/

Translations

hypenoun
hypes
pl
battage médiatiquePublicité ou promotion excessive.
The movie received a lot of hype before its release.
Le film a fait l’objet d’un énorme battage médiatique avant sa sortie.
Additional translations
publicité tapageuseS’emploie souvent avec une nuance critique ou péjorative.
hypeverb
hyped
Past Simple
hyped
Past Participle
hyping
Gerund
UK
/haɪp/
US
/haɪp/
faire le battage autour dePromotion intensive, souvent avec exagération.
The company hyped the new smartphone model to boost sales before its release.
L’entreprise a fait le battage autour du nouveau modèle de smartphone pour stimuler les ventes avant sa sortie.
Additional translations
gonflerFamilier ; au sens d’exciter ou de surstimuler quelqu’un.
hypeadjective
more hype
Comp.
hypest
Super.
UK
/haɪp/
US
/haɪp/
Colloquial/slang use meaning excellent, exciting, or fashionable; also used attributively (e.g., hype video).
styléFamilier ; très positif, surtout dans le registre jeune.
That new track is totally hype!
Ce nouveau morceau est trop stylé !
Additional translations
branchéFamilier ; proche de « à la mode », selon le contexte.

Definitions

hypenoun
Extravagant or intensive publicity or promotion.
The movie received a lot of hype before its release.
Deceptive or misleading advertising or promotion; exaggerated claims intended to create false expectations.
All the hype about the miracle diet pill turned out to be baseless.
hypeverb
To promote or publicize a product or event intensively, often exaggerating its benefits or importance.
The company hyped the new smartphone model to boost sales before its release.
To stimulate or excite someone, often with exaggerated or misleading claims.
The coach hyped the team before the big game to boost their confidence.
hypeadjective
Exciting, excellent, or fashionable; impressive in a way that generates enthusiasm.
That new track is totally hype!